Argentina on the tip of the tongue. Each body: Messi endorses Argentine food Milanza and enters the European and American markets

August 3, reported that football superstar Messi, hailed by many as the greatest player in history, will now cooperate with the restaurant chain "Milansa Club" which originated in Buenos Aires to jointly promote his favorite food Milanesa.

Messi has publicly expressed his love for this traditional cuisine many times and hopes to push it to new heights through this cooperation. As the brand’s strategic partner, Messi not only strengthened the brand image, but also further consolidated Milanza’s classic position in Argentine cuisine and pushed it beyond national borders.

The company said: "Messi became a member of the 'Milanza Club', which has enhanced the brand's sense of local identity and made this food full of tradition and flavor closer to the hearts of every Argentinian. With Messi's joining, the story of Milanza is about to cross the border and spread further."

At present, the 'Milanza Club' is in the expansion stage, planning to open a new store in the United States and is expected to enter the European market by 2027. Following Miami's successful store opening and stable development in the Uruguay market, the next goal is to bring the authentic Argentine Milanza to countries such as Italy, Portugal and Spain.

This catering business, which started in 2007, was originally just a takeaway shop in the Belgrano district of Buenos Aires, but soon grew into a well-known local food landmark. Today, it has more than 70 branches in Argentina, Uruguay and the United States.