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The curse of billions of yuan is entangled! Why is it difficult for Italy, a football powerhouse, to show sky-high stars?

2:04pm, 8 June 2025Football

In an era when football has gained 100 million yuan in value, Italy is in an embarrassing dilemma. According to the authoritative "German Transfer Market", the highest historical value of Italian players is only fixed at 80 million euros. Barrera and Bastoni jointly maintain this record, in sharp contrast with the billion yuan clubs shining with stars in France, England, Spain and other countries.

As a traditional football power, Italy was once famous for its masters of reinforced concrete defense and tactics, and its glory of winning the World Cup four times made it stand out. But now, under the "golden dollar wave" in the transfer market, it seems difficult for Italian football to produce players who meet the top value. This phenomenon not only reflects the shortcomings of Serie A in commercial development and star training mode, but also makes the outside world link it with the performance of the national team's sluggish record and a surprise loss to Norway in recent years. If Italian football wants to revive its former glory, how to break the "billion-yuan player shortage" may be the key issue on the road to revival.

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