From inside to off-court: How PSG s "self-deprecating" triggers a social interaction between brands and football

When football and brand marketing collide on social media, who will be the winner? In this match between Paris Saint-Germain and Chelsea, not only the score on the court attracted attention, but also the social media interactions outside the court attracted widespread attention. In the just-concluded World Cup club final, Paris Saint-Germain lost to Chelsea 0-3, a shocking result. Unexpectedly, the limelight of the game was snatched away by a "self-deprecating" and "counterattack" on social media.

Paris Saint-Germain swept Real Madrid 4-0 in the semi-finals, and was in the limelight, but was defeated by Chelsea 3-0 in the final, and it took only 45 minutes to secure the victory. In this game, Chelsea's tactical execution and outstanding performance of key players have become key factors in determining the outcome.

However, compared to the results of the game, what makes people talk about is the tweet "P𝟰RIS S𝟰INT-GERM𝟰IN" released by Paris Saint-Germain after the semi-finals. This move of mocking Real Madrid was backfired after the finals. Both Chelsea and Domino 's Pizza responded to Paris Saint-Germain's failure in a humorous way on social media. Chelsea responded to Paris Saint-Germain with a Cucurella photo, while Domino's Pizza cleverly used "Ch3lsea" to tease the result of the 3-0 match. Brand-football interactions have set off a new trend on social media.

In this era of social media, how brands use football events for marketing has become a new trend. Domino's Pizza interacts with football events through humor, which not only increases the brand's exposure, but also resonates with fans. Other brands are following suit and attracting more attention and traffic through the combination with football.

From this social media interaction frenzy, we can see that although Paris Saint-Germain's social media strategy has suffered a backlash, it also provides new ideas for the cooperation between brands and football. How brands can market more effectively through football events has become a direction worth exploring in the future. The deep integration of football and business may indicate the arrival of a new marketing era. Pay attention to the integration of football culture and commercial marketing, explore more possibilities, and perhaps you can find your own opportunities in it.