It s also Nike s lifetime contract, James has 1 billion and Durant has 400 million. What about Curry?

In the past decade, James, Durant and Curry have undoubtedly been representatives of the NBA. It can be said that both personal strength, honor and achievements and influence belong to the ceiling. At the same time, Zhan Duku's ability to attract money is beyond the reach of other stars. In addition to their annual salary of tens of millions, they have made a lot of money in the business field, and their investment income alone can reach tens of millions of dollars each year.

Relying on his own strength and commercial value, Janduku is also the only three players who have a lifetime endorsement contract at the moment. So, for comparison, let’s take a look at the differences in their contract treatment.

James

In 2003, James became the No. 1 NBA pick as a high school student, which attracted unprecedented attention. Top brands such as Nike, Adidas and Reebok have fierce competition to compete for James' endorsement. In the end, Nike signed James with a seven-year, $90 million contract, which was a sky-high price at the time. James did not disappoint Nike's expectations. He quickly grew into a top star in the league, leading the team to win championships many times, and won numerous honorary records. In 2015, Nike and James signed a lifetime contract worth $1 billion, which not only included high endorsement fees, but also terms of sneaker revenue sharing. In addition, Nike has built an exclusive building for James, named LeBron Innovation Building. This is also the first time in Nike's history that he has built a building for a player, and Jordan does not have this treatment.

Durant

Durant showed unparalleled basketball talent in his rookie season and quickly became the top scorer in the league. Nike took a fancy to Durant's talent and potential and signed an endorsement contract with him as a supporter. Since then, Durant's signature sneaker series "KD" has also become a popular product of Nike, with very popular sales. In 2023, Nike and Durant reached a lifetime contract, which became the third player to win Nike's lifetime contract after Jordan and James. Although the specific amount of the contract has not been disclosed, industry insiders estimate it to be about US$400 million.

Curry

Curry was originally the spokesperson of Nike at the beginning of his career, but when discussing the contract renewal, he was despised by Nike executives. In the end, Curry chose to join Under Armour in anger. I believe everyone knows the story later. Curry soared into the sky and became the league's number one point guard. His amazing three-point shot not only swept the entire NBA, but also brought four championship trophys to the Warriors.

With Curry's success, Under Armour has also become a top sports brand as famous as Nike and Adidas, and its market value has increased. Therefore, in order to be able to be tied to Curry's money tree, Under Armour handed it a lifetime contract worth $1 billion in 2024. In addition to the basic endorsement fee, it also includes company equity, product dividends and bonuses.