"World No. 1" in the Club World Cup, the high-level attack of laser TV

Hisense is still the original Hisense - it is starting to do work again, this time at the first newly restructured Club World Cup.

32 top clubs including Real Madrid, Manchester City, Bayern have held a peak showdown, and top stars such as Messi, Mbappe, Haaland have shown their skills... For many fans, the Club World Cup (full name 2025 FIFA Club World Cup) that was reopened after two years was no different from the lyrics of "Dreammakers have created good dreams, worthy of my praise."

In the dream, "It seems like an old friend is coming", Hisense is the familiar "old friend".

Following the slogan "Hisense TV, China First" at the 2016 European Cup, the slogan "China First, World Second" at the 2022 Qatar World Cup, and the "Not Only World Second" at the 2024 European Cup, the fence advertisement "Hisense Laser TV, Global NO.1 (Hisense Laser TV, World First)" in the past two days, the fence advertisement "Hisense Laser TV, Global NO.1 (Hisense Laser TV, World First)" in the Club World Cup has once again sparked focus and heated discussion. At the 100th anniversary of the invention of TV, Hisense's courage is not given by Liang Jingru, but supported by strength in the top football event that ushered in the "100-inch" milestone.

Nothing is more convincing than the fans' upgrade from "curling up in front of the screen" to "staying next to the green field". Those who sit in front of Hisense laser TV and unlock the fantasy experience of watching Messi play football with IMAX theater screening technology will know that the "world's number one" on the fence is not a brand's self-promotion, but a technology leader's flag-breaking.

To a certain extent, Hisense Laser TV's announcement of "world number one" and the highly immersive experience of fans have formed a potential mutual reinforcement structure. Putting it together means the abbreviated version of "N years of sharpening the sword and finally becoming a sharp edge, and it will be like a rainbow when it breaks through the bamboo shoot."

01

If you say that what is the best partner in football, the answer is probably TV. Since its debut, the passionate dance between TV and football has never stopped. It is a history of the evolution of the TV industry and a history of upgrading fans' experiences.

Then what is the "ultimate form" of watching the game experience? A fan friend around me gave a very interesting statement: You can’t let watching football games become watching the screen, but you can’t let watching the game across the screen become on the scene.

Filmly speaking, when watching the Club World Cup, you can see the ups and downs of Messi's jersey when he runs, you can see the change in Dari's expression when he heads the ball, and you can see the sweat splashing when Ustari saves... In other words, you must watch the game as if it is on the scene.

This was a luxury in the past: since Chinese fans first saw Argentina lifting the Hercules Cup in the World Cup on a 9-inch black-and-white TV as the size of a palm in 1978, the TV format has continued to evolve - from CRT (picture tube) TVs to rear projection and plasma TVs to later LCD (liquid crystal) TVs and OLED (organic light-emitting diode) TVs, the TV picture has become clearer and clearer, and people's viewing experience has been continuously innovated.

But whether it is delay, shadowing, blur, or glare, reflection, eye-clogging, etc., it shows that under the original framework, there is a threshold for improving the quality of TV pictures.

At this time, the laser TV that can realize the reproduction of ultra-high definition, large color gamut, and high-fidelity video images of large colors, echoes Li Xunhuan's classic line: You are here at the right time.

The laser display, supported by the National 863 Program, is the only display technology that fully meets the international standard for ultra-high-definition display BT.2020.

You may not know BT.2020, but you will definitely understand those four words - a tiny bit. It will make you truly feel that the new "vision" generation brought by technological breakthroughs is coming. In terms of its momentum, it is not a "Bang" sound, but a "wow".

As for watching the game, when Rodri's pores and Vinicius' sweat are clearly visible on the 100-inch canvas, the slight splash of the turf when the player stops, and the slight tremors on the wrist when the referee holds the sign all become high-definition pictures. When watching the ball no longer hurts the eyes and the body and mind can be devoted to it, the "big screen eye protection advantage + cinema homologous technology" brings the audience's sense of gain, which will naturally weigh the value of laser TV and determine the value of Hisense laser TV's "world's first" gold content.

02

cannot be said that "brands that dare not show off their strength in the Club World Cup are not top-notch", but there is no doubt that "brands that dare to show off their muscles in the Club World Cup are very talented." After all, user experience is the ruler, and market data is the referee.

Hisense laser TV can declare its leading position as "world's number one", which is due to the hard-core support of the two dimensions of "global sales first" and "patent technology first".

From the perspective of sales, data released by the authoritative research agency Omdia shows that the global shipment share of Hisense laser TVs in 2024 reached 65.8%, which is equivalent to two of them coming from Hisense for every three laser TVs sold in the world. This is Hisense's ranking first in the world in the laser TV market for six consecutive years.

From a technical perspective, as a pioneer of the laser TV category and a popularizer of the market, Hisense technology patents are firmly at the forefront of the global segment. As of the end of 2024, Hisense has applied for a total of 2,806 domestic and foreign laser display patents, promoting the formulation and release of many international standards, industry standards and group standards.

Based on the release of the world's first 8K laser TV, the world's first foldable laser TV, and the world's first top-embedded laser theater, the first "screening-level" home theater equipment exploration X1 series was released in May this year, which is an intuitive footnote to Hisense's technology leadership in the field of laser TV.

Faced with the question of "Why is Hisense", Hisense has long used "summary and heavy-duty" to press the answer on the public screen.

The technological leadership has brought about the fruits of globalization: Hisense laser TVs have been exported to many countries and regions such as the United States, Europe, the Middle East, and Australia, becoming a popular product for Dubai's royal selection and American families. In 2024, it achieved triple-digit growth in markets such as the United Kingdom, Italy, Spain, and Poland, and grew by more than 70% in markets such as France, Australia, and Germany, showing a new look of Chinese manufacturing going overseas with high-end technology and high quality.

05

In essence, technological innovation is like "playing football": football is about 22 people chasing a ball, and innovation is a group of people ray of light one by one.

Hisense laser TV can play a "free kick" like Belle in the field of display technology competition and shoot the concept of "laser TV" directly to the "net" of the minds of consumers around the world lies in its diligence in internal cultivation and external practice.

When the industry was still pursuing LCD, Hisense accurately "predicted the pass" and took the lead in laying out laser TVs; when the industry was in fierce competition, it relied on independent innovation in the entire chain of laser display dimensions to break through the "iron barrel array" defense on the field; later, it calmly pushed and launched the world's first 100-inch laser TV and other products; now, it has mastered "absolute ball control" with its excellent ball skills, and ranked first in the market share for six consecutive years.

It is precisely Hisense's use of precise "long pass dispatch" to shoot the ball made in China at the "hinterland of the technical commanding heights" that the hard power of China's manufacturing is becoming increasingly prominent.

Now, many people regard Hisense laser TV as their first choice for large screens, pressing the Pick key for the golden combination of "100-inch giant screen + eye protection technology + theater audio and painting", and it is also a vote of confidence for China's original innovation and high-end manufacturing.

Leading position is a reward for super fighters by time. In the end, Hisense Laser TV's "world number one" and the promotion list in the World Club World Championship jointly explained a sentence: Only by being persistent can you break through; only by being indomitable can you win the cup.