Total sponsorship in 10 years is 400 million, Juventus renews contract with Adid

Juventus issued an official announcement, announcing a 10-year new contract with its sponsor Adidas, with the contract period to the summer of 2037, with a total fixed sponsorship fee of 408 million euros. The existing agreement between Juventus and Adidas will expire in the summer of 2027, after which the new contract will take effect. Under the existing agreement, Adidas' annual sponsorship fee for Juventus is 46.1 million euros, while the new contract is 40.8 million euros. However, the Zebra Legion emphasized in the announcement that the sponsorship fees in the New Testament do not include the additional royalties after sales meet standards and the floating fees linked to competition. If the team's results meet expectations, the New Testament sponsorship fee will be equal to the current agreement.