"Old Bei" 50: Knowing the Destiny, Continuing the Legend

Reporter Han Bing reported that in order to celebrate his 50th birthday, he held three parties in a row: in March, Messi, Suarez, NFL superstar Brady, NBA legend O'Neal, and supermodel Crawford all attended the event in great costumes and opened champagne for him in advance with more than 100 other celebrity guests; on his birthday on May 2, he celebrated his manor house with his wife and children in the UK; tonight at Coreby Clare Smyth, the world's top ten Michelin three-star restaurant in London, a private dinner will continue...

People may feel that it is too luxurious, but it is not an exaggeration for the protagonist, because he is David Beckham.

The most well-known football and crossover superstar - even the current club owner, are all the least influential identity of his football career. Beckham is the most "out-of-the-box" football legend in history. He is not the first star to break into fashion, advertising, film and television, and even his achievements in the field are not the highest as in the football circle. However, he is the first football star to have super influence around the world inside and outside the football circle.

To some extent, Beckham can be used as a totem or representative figure in the era of football globalization. He stood out with his appearance and skills, and later his silver marriage with Victoria. Together with Real Madrid, Milan, Paris Saint-Germain, Los Angeles and Miami, Beckham's life trajectory has always been centered on football, but his business and social influence has been spreading outside the football circle.

50-year-old Beckham also showed off his nearly perfect abdominal muscle line shooting advertisement on the eve of his birthday. As a star, he is not the top player - he does not have World Cup, European Cup champion and Golden Globe titles. Even if Manchester United, who debuted and relied on success, has no top player numbers of appearances, goals or assists, including Real Madrid, Milan, Paris Saint-Germain, Galaxy, and England who have played for. But his existence itself is a legend.

Beckham's personal charm and silver marriage made him one of the most influential football superstars after the Cold War. His influence was not slightly weakened until his retirement in 2013 and the arrival of the Mero era.

Beckham was not the first star to become a super idol in fashion and advertising, and Best in the 1970s was already a popular idol in the UK. Beckham has made movies and series, and he has neither masterpieces such as "The Escape of Victory" which featured guest appearances by Bailey, Beckenbauer and Bobby Moore, nor has he achieved the achievement of Winnie Jones winning the Best Newcomer Award for his debut "Two Big Bulleys", but Beckham can do it, and the influence of the commercials he participated in is world-class.

Beckham's peak period failed to catch up with the social media era where influence could be digitized. Even so, at the age of 50, he still has more than 150 million fans on social media platforms, and he is more popular with young people with 88 million fans of INS account. You should know that Salah, who has the most social media fans at Premier League players, has less than 65 million fans, while Beckham has retired for 12 years.

It can be said that Beckham is the "Mr. Golden Globe" without the Golden Globe Awards because his popularity exceeds that of most Golden Globe winners. Many Beckham fans don't even think he is a football legend, but a celebrity. The iconic 45° angle crossing and free kick of the player era has been stuck in various videos. Beckham, 50, is essentially no different from when he was 30: except that he no longer plays football, he is still the top superstar in the fashion and advertising industry, and still has both global cultural influence and celebrity effect. Haddad, head of business strategy at Octagon, sports, music and entertainment agency, said that Messi and Ronaldo are another level. "As players, their influence is unprecedented, but I don't think they can still have such influence as Beckham after 10-15 years of retirement."

Beckham, in the player era, pushed football stars' "out of the circle" to an unprecedented height. He joined the Los Angeles Galaxy in 2007, and he completely revitalized the North American Major League from 0 to 1. Now, as the club owner, he led the "Messi Strategy" that he led has pushed the North American football market to a new dimension.

50-year-old Beckham is still a fashion superstar, and his relationship with football has changed from a player to a boss. This football legend, which has to exercise and maintain its size every day, continues to have an impact.