La Liga fans community settled in Wangfujing and will welcome La Liga stars next month

On May 28, the signing ceremony of the La Liga club fan community project was held at Wangfujing Wangfu Center. The La Liga fan community project was settled in Wangfujing. A special event "LALIGACLUB Carnival" will be held in June this year, and the legendary La Liga stars will be invited to interact face to face with the fans. The

La Liga Fan Community Project is a fan interaction platform led by blockchain ledger technology and is linked through online and offline activities. It supports fans to establish connections, engage in interactions and develop their respective fan communities, providing fans with diverse experiences. The

platform covers fans of 42 clubs under La Liga. Each club will establish different interest themes such as games, players, and stars. It will carry out fan activities, flashlights, and theme displays, and organize offline activities from time to time. The first offline event will be held in Wangfujing this fall.

It is understood that the Spanish professional football league LALIGA (hereinafter referred to as La Liga) is a global sports league. The league is responsible for organizing the Spanish professional football league - La Liga and Spanish Second League, covering 20 La Liga clubs and 22 Spanish Second League clubs.

In recent years, Wangfujing has regarded sports consumption as one of the key points of business district development. The launch of this platform will help Wangfujing explore a new business paradigm of sports consumption.