Juventus new chest advertising sponsorship fee is worth 69 million in 3 years, and at least 7 players are absent against Udinese

Juventus Club officially announced on its official website that it has reached an agreement with Jeep and VisitDetroit, and that from the 2025-26 season to 2028, both sides will become new jersey partners. After the expiration of its partnership with Jeep, the Zebras did not have a jersey-breasted advertising sponsor throughout the 2024-25 season, and Jeep's boss Exor is also the parent company that holds most of the controlling stake in Juventus. This season, the first team of Juventus men's football team's chest advertisements are all charity partners to save the children's club.

Juventus Club revealed last month that it was in talks for a new jersey sponsorship and has now finally confirmed its agreement with two new partners.

"Starting the 2025/26 season, these two brands that lead future innovation in "City of Automobile" (Detroit) will appear on the chest of Juventus jerseys as key partners. The club's long-term partner Jeep and Visit Detroit, the world's first conference and tourism promotion agency, will adopt a multi-year cooperation agreement, where both parties will jointly debut on the chest of Juventus jerseys and participate in other sponsored activities."

"This new cooperation plan reflects the development path jointly chosen by the tripartite institutions, driven by the enthusiasm and commitment to the region they represent, and upholds the enthusiasm and commitment to the region they represent. Jeep served as the chest sponsor of Juventus jerseys from 2012 to 2024, and Visit Detroit will be the first active conference and tourism promotion agency to receive a chest display on Serie A team jerseys. "

Juventus CEO Scanavino said: "We are very proud to announce this influential sponsorship partnership, bringing together two partners with an international perspective: Jeep - our old friends who have worked together for more than ten years and joining our Visit Detroit with enthusiasm. The two companies share similar values, such as the pursuit of excellence, continuous innovation and a love for sports. This collaboration brings us opportunities to grow together and will further enhance the club's influence and help us achieve new goals. We thank Jeep and Visit Detroit's trust and is ready to start this new journey together. "The LOGOs of the two brands will appear together on the jerseys of Juventus' first team, women's football team and youth teams in domestic competitions; and in international competitions, Jeep will remain Juventus' main chest sponsor.

Juventus director Francisco Calvo has been working for a new jersey sponsorship agreement for months. Just hours after the club's statement, Italian media reported that Calvo had resigned and served as Aston Villa's new CEO from next season.

Juventus Club confirmed that the new sponsorship agreement with Jeep and VisitDetroit will be worth 69 million euros until 2028, and the logos of the two brands will appear together on the jerseys of Juventus men's football first team, women's football and youth teams in domestic competitions; and in international competitions, Jeep will remain the main chest sponsor. Another document released by the

club disclosed the financial details behind the sponsorship and pointed out which of the two sponsors will be used in various competitions next season.

"From this season (including the next FIFA Club World Cup) to 2025/2026, 2026/2027 and 2027/2028, Jeep is used as the main sponsor of first-team, women's football and next-generation match-day jerseys in all domestic, UEFA and FIFA sports competitions."

"The agreement involves a fixed total cost of €69 million (of which 4 million is used for the remainder of the 2024/2025 season, 19 million is used for the 2025/2026 sports season, and 23 million is used for each subsequent season), and a moderately variable part without participating in UEFA sports competitions."

"In addition, the company and Visit Detroit signed an agreement that all domestic sports competitions of Juventus first team, women's football team and the next generation (excluding UEFA and FIFA games), the logo of the Detroit Tourism Bureau will also appear on the front of the match day jersey, the term is the same as the Jeep agreement, the fixed total cost is much lower than the Jeep sponsorship agreement (consistent with the reduction in sponsorship rights granted), the variable component (bonus) may be large, based on the realization of certain goals. "

Juventus' Serie A match against Udinese at home, coach Tudor will lack at least 7 players, especially in the deployment of the defense line.

The Zebras will usher in their last home game of the season this Sunday, but they will be missing many first-team players. Bremer, Kabar, Milik and Kelly are all recovering, while Kalulu, Toulam and Savona are facing suspensions.

Tudor may have more problems this weekend, as midfielder Kupmenas and wing Cambiaso remain in doubt, both players missed their most recent match against Lazio.

As Bremer has been on high-level free cards since October, Kelly was injured and Kaluru suspended, Tudor may let captain Locatelli play a guest center back, allowing Renato Vega to serve as the left center back on the three-man defense line.

Douglas-Louis may get a chance at midfield position, especially if Kuppmeinas does not recover in time.

For the Zebras, the good news is the return of Kenan Ilditz, who had missed his last two away games against Bologna and Lazio due to suspension.

"Turin Sports"

1, Chiellini and Conte: Juventus' chill. Champions League or not: They all want to hire a head coach and club reorganization. Calvo leaves office, and Chiellini will gain more power in the competitive department. Sponsors: 100 million until 2028.

2. Angry Milan, Bologna's dream. Concesan pursues double championships in the Cup and qualification for European competitions, and the Red and Blues are chasing a dream that has been missed for 51 years. "My final lost? This is another history." Bertorucci: "Leo likes Alcaras, Ryandez likes Luther, but I miss Milan..." Villarta: "Orsolini deserves the national team, but just like Delavalle and Pozeco." Savoldi: "Milan is a mess. I bet on Orsolin, Castro will become a star.'

3. Turin pursues Anjolin: contacted this Empoli midfielder.

"Rome Sports

1, Miracle Night: Milan Bologna's duel at the Olympic Stadium. Concesan seeks qualification for the second trophy and Europa League, Italiano pursues a place in the history of the Red and Blues. The last time it was successful was 51 years ago, "Awesome competitive program." ”

2. Countdown: Conte's day, he wants to close Inter Milan's dream. Sunday against Parma, and on Wednesday or Thursday at Maradona Stadium. Concerns about the formation are related to Laspadori, Loboteca is injured: Gilmore. Marotta is also considering the transfer market: interested in Zilkize.

3. Silver Lazio: the most incredible title in history.

4. Pale Sampdoria: destined to be relegated to the Italian C Match.

"Milan Sports"

1. I want you. Copa Italiana: The final at the Olympic Stadium. Milan and Bologna are not only related to the ownership of a trophy, but also to the qualification of the Europa League and the future of the club.

2. Moretti's 80th birthday: Dear Inter Milan, give me a good gift now.

3. League champion in the evening: the final match moved to Thursday night.