Chelsea starts the journey of the new season in this way!

According to the well-known British media media talkSPORT, Chelsea will once again start the journey of the new season without ads on the jersey chest. In the 2024/25 season, Chelsea did not have any jersey-on-breast advertisements for most of the time, and it was not until the end of the season that the logo of the UAE real estate development company DAMAC was printed. With the termination of the UAE sponsorship contract, Chelsea once again "runs naked". They are not satisfied with the quotation of £40 million per year offered by several companies, but insist on the £60 million per year price not to let go.

Both Liverpool and Manchester United have won large chest advertising contracts, which has brought great excitement to other teams. From the operations of signing young players with high salaries, it can be seen that Qinghu Capital has long-term plans for Chelsea, and it is better to "run naked" than to sell breast advertisements at low prices, which is in line with their business strategy.