US media: There is only one person in the current service that can be called the NBA appearance, and Jokic is not qualified enough!

In today's NBA league, discussions about who is the league's screen never stops. Based on personal strength, Jokic is obviously the undisputed first active player. He has been elected as a regular season MVP three times in the past five years and led the Nuggets to win the first championship in team history. In the past few years, Jokic has been at the top of the list of players selected by major media. However, from the perspective of business value and influence, Jokic seems to be almost interested.

In addition to having acquaintance with teachers, Antetokounmpo has also been in the discussion area of ​​the league. As the Bucks' star, Antetokounmpo's achievements are also very dazzling. He has two regular season MVPs, one championship, one finals MVP, one best defensive player, his strong inside dominance and explosive style have attracted countless fans, and many fans regard him and Jokic as the "big and big kings" in the contemporary era.

In addition, the new Thunder king Alexander also performed phenomenally this year, with regular season MVP + scoring champion + best team + All-Stars, and led the team to the finals. If he wins the championship in the end, he will be comparable to Jordan and achieve a single-season honorary Grand Slam. And further down, young stars such as Doncic, Tatum, and Edwards are also regarded as strong contenders in the league's appearance.

However, the remarks made by ESPN's famous host Alan Hahn on the show seemed to have pressed the pause button for the debate. He said: "In this league, LeBron James can be considered a storefront. As long as he is still in the league, he is still a storefront. Only after he retires will he have the next storefront." These remarks undoubtedly aroused widespread attention and heated discussion.

Since entering the NBA in 2003, James has become the focus of the league with his unparalleled basketball talent, comprehensive skills and extraordinary leadership temperament. He not only achieved brilliant achievements on the court, but also demonstrated his appearance-level strength in terms of commercial value, social influence and basketball promotion.

From the perspective of personal honors, James has won 4 championships + 4FMVP + 4MVP, selected as the Best Team 13 times, All-Stars 21 times, and the historical scoring leader, and the "411" record. It can be said that the above alone is enough to get James into the scope of GOAT's discussion.

James is incomparable in terms of business value and personal influence. His jersey sales have long been at the forefront of the league, with constant endorsement contracts, and his personal brand value has surpassed basketball itself and has become an iconic figure worldwide. According to Forbes, James's net worth has reached $1.8 billion in 2025, which not only reflects his great success in the business field, but also further consolidates his position in the league.

Most importantly, 40-year-old James still maintains an extremely outstanding competitive level, which is unique in NBA history. If James now declines to the level of an ordinary player, the league's appearance is still to be discussed, but you should know that he is still in the ranks of top superstars, so he is still the undisputed league appearance of the NBA today.

In fact, the title of the league's storefront is not only an affirmation of the player's personal abilities, but also a recognition of his all-round influence on and off the court. In the future, as James gradually grows old and even retires, who will become the new face of the league? I wonder what your readers have to think?