The Premier League suddenly changes its rules! The giants are in trouble, the sky is falling, and a winter earthquake is about to break out?

The Premier League has always operated at the speed of a "money game", but this season, the sudden introduction of new financial reforms has caused this high-speed machine to slam on the brakes. The new financial framework is centered on "salary + total transfer investment as a proportion of revenue" and is ready to completely replace the PSR that has been used for many years. This was originally an attempt by the Premier League to correct its mistakes, but it unexpectedly aroused the emotions of the entire league, especially those giants that have long relied on huge investments to maintain their competitiveness. They almost immediately exploded.

In the past few years, the reason why giants such as Manchester City, Chelsea, and Manchester United have been able to dominate the market is because of their strong financial resources and unlimited operating space. However, after the new regulations were implemented, this logic was instantly overturned. Transfer fees can no longer be raised at will, player salaries must be strictly controlled, and any "irrational purchases" will hit the red line. For top teams who are used to "money can solve everything", this is undoubtedly a sudden food shortage crisis.

The real shock will break out in the winter transfer window. In the past, winter windows were a stage for wealthy clubs to reinforce themselves: Are they short of players in defense? Buy; front line misfiring? Buy; Is the midfielder not strong enough? Keep buying. But now, for the first time, the giants are forced to stop and start to calculate the salary structure, compress the lineup space, and even consider selling players to make room for potential signings. The winter window will no longer be a season of spending money to strengthen, but a cruel "financial physical examination."

Deeper changes are brewing. Small and medium-sized clubs represented by Brighton and Brentford will see unprecedented dividends from their stable operating models; and those teams that rely on youth training and data mining to build their lineups will further narrow the gap with the giants. The Premier League is moving from a "money-spending competition" to a "smart game", and the balance of power is quietly tilting.

Is this reform the inevitable result of the Premier League's self-regulation, or is it a misjudgment of the competitive ecology? No one had an immediate answer. But what is certain is that in the next few weeks, the Premier League giants will face the most difficult winter window under the shadow of new rules. What they have to do is not only adjust their books, but also face a completely changed era. The winter window is about to open, and a real major earthquake has just begun.

(Shopkeeper Luo)