42 years of technical long-distance running + top three combos: Rongsheng refrigerator kicks out the "Fresh World Wave"

On June 27, the most exciting and strong dialogue in the group stage of the Club World Cup was staged. In the end, Manchester City crushed Juventus 5:2. When Salvinho scored with a remote guidance goal, a striking fence advertisement on the sidelines - "Ronshen fridge more than fresh" broke into the audience's eyes. In the peak showdown between 32 giant teams including Real Madrid, Manchester City, Bayern, China's home appliance brand Rongsheng kicked a beautiful "fresh world wave" as the global official partner of the 2025FIFA Club World Cup™.

"Hat Trick" on the Green Field: Rongsheng Sports Marketing Legend

Rongsheng has a deep relationship with top international football events. From showing off to full bloom, every step has reached the right pace. In the 2016 European Cup quarterfinals, Swiss star Shaqiri took off the air from the penalty area line and broke through the Polish goal with a shocking inverted gold hook. At that moment, time seemed to solidify, and the "Rongsheng Refrigerator" on the background board was in the same frame as this goal that had been recorded in history, and was forever fixed by fans as "Rongsheng Reverse Hook". That night, Rongsheng's refrigerator was famous all over the world with Shaqili's "golden left foot". The commercial value created by a single goal was estimated to exceed 100 million yuan, which also made Rongsheng famous on the international stage.

Since then, Rongsheng has continued to make breakthroughs in the football marketing arena and has continuously expanded the boundaries of brand influence. During the 2018 and 2022 World Cup, the fence advertisement of "Rongsheng Refrigerator, the Light of Domestic Products" was dazzling, announcing the rise of Chinese brands to the world; in the 2020 European Cup, Rongsheng transformed into a "fresh-raising expert", deeply binding the core value of the brand with the event; in the 2024 European Cup, the concept of "leading quality for health and freshness" was upgraded to further deepen the brand connotation. From the European Cup to the World Cup to the Club World Cup, Rongsheng completed the "hat trick" of top football events. Every collision between the 42-year-old brand and football is refreshing the world's understanding of China's intelligent manufacturing. This collision is a two-way rush based on the resonance of ideas. The competitive spirit of "higher, faster, stronger" in the sports field resonates naturally with Rongsheng's "more than fresh" product philosophy. Just as Inter Milan’s steel defense line requires precise cooperation, Rongsheng’s fresh-raising technology also relies on the synergy of light, water and ions. When Mbappe was performing speed and passion in the green field, Rongsheng Refrigerator was using the "WILL Natural Freshness" system to allow the ingredients to continue their vitality in the "growth cabin" and realize the miracle of "staying in the refrigerator for 7 days". This marketing that embodies the spirit of sports into product strength allows Rongsheng to sublimate from a simple sponsor to an advocate of a healthy lifestyle, just like a football coach integrating tactical concepts into the team's competition, allowing the team to show its unique style and charm.

42 Technical Long-distance Run: The "Champion Gene" of the refrigerator industry

In Rongsheng's trophy display cabinet, every shining trophy is a witness to its glorious journey. The National Quality Gold Award, the National Science and Technology Progress Award, the United Nations Energy Conservation Star Refrigerator Award, the first batch of "three-same" enterprise certifications of China Home Appliances... These awards have pieced together Rongsheng's 42-year championship path to the championship, just like the trophy showroom of the wealthy Real Madrid, full of glory accumulated over the years. Behind the slogan of

"Ronshen fridge, more than fresh " ("not only fresh") is Rongsheng's profound heritage as an industry leader. Since the launch of China's first double-door double-temperature refrigerator in 1983, Rongsheng has built a global innovation network of "6 major R&D centers + 4 major production bases", and has obtained a total of 2,497 technical patents, leading the formulation of 13 group standards such as healthy refrigerators and fresh refrigerators. Behind these numbers is Rong Sheng’s persistence in technological innovation, just like the full commitment of football players to every training. From solving the problem of frosting in the refrigerator in the early stage to solving the problem of nutritional loss of ingredients now, Rongsheng has always led the industry with a "technical marathon" attitude, and every technological breakthrough is a sprint to a higher goal.

market performance confirms its hard-core strength. According to data from Aowei Cloud Network, Rongsheng refrigerators have occupied the top 2 offline sales for 12 consecutive months. The classic Rongsheng 506IDP double-net Pro refrigerator has been firmly ranked first in the list for a long time, and the iterative new product 506 Zhiyan Double-net Max has topped the sales list in the first week of its launch. Behind this continuous hot sales is Rongsheng's accurate insight into consumption trends. When Generation Z pursues "delicate and lazy" life, Rongsheng launched the 505/515 sugar cube series, which redefines the home aesthetics with ultra-thin flat-embedded design and active sterilization technology, as if creating an exclusive fashionable "battle boot" for young consumers; when health needs become mainstream, Rongsheng uses WILL fresh-raising technology to turn the refrigerator into a "nutritional supply station" to meet people's pursuit of quality life. Just as the football field requires tacit cooperation from strikers, midfielders and defenders, Rongsheng's technology, products and marketing "Iron Triangle" is also impeccable, jointly promoting the brand to make rapid progress in the market.

Kick out "Fresh Overtime": WILL technology's winning magic weapon

In the field of fresh-raising technology, Rongsheng relies on "light, water, and ions" to protect the freshness and nutrition of the ingredients.

Light Freshness: SUPL Pro multi-frequency lighting system, like opening a "photosynthetic training camp" for fruits and vegetables. Specific spectra simulate natural light, promote chlorophyll synthesis and vitamin accumulation, allowing fruits and vegetables to photosynthesis in the refrigerator and continue their growth vitality. Experiments show that the amount of vitamin C in kiwi fruit increased by 36%. This technology makes the ingredients no longer passively preserve freshness, but actively "rejuvenate", as if the offensive core on the football field, constantly creating surprises..

Water and nourishment: Wisdom without water mist controls moisture, as if a "exclusive physiotherapist" is arranged for the ingredients. Micron-level water mist forms a 100% relative humidity film, solving the pain points of shriveled cherries and wilting vegetables. The refrigerator has a constant 70% gold humidity, which is 50% higher than the water locking capacity of ordinary refrigerators. In this "watery space", the ingredients are always full, just like a football player maintaining the best physical fitness on the field and full of combat effectiveness.

Ion net: Negative ions dynamically anti-virus and sterilization, can be called the "scavenger defender" in the refrigerator. 30 million negative ions are released per cubic centimeter, with a sterilization rate of 99.99% and a toxicity rate of 99.9%. The red card of "dangerous molecules" such as Listeria is sent off to create a safe storage environment for food. It is like the team's defensive needle, firmly protecting the "health defense line" in the refrigerator, so that users do not need to worry about the infestation of the ingredients being damaged by bacteria.

When "Lychees in Chang'an" was popular, Lao Ma specially carried back ten kilograms of Lingnan Guiwei from Dongguan for a test - the result was a realistic version of the "Real Flavor Law": Open the Rongsheng at home seven days later. The 506 double-clean Pro refrigerator was still red and the juice could splash onto the screen of the mobile phone when it was bitten open. The light system allows fructose to accumulate continuously, and the sweetness is higher than when I first bought it. Even my always picky mother couldn't help but say: The fruit in this refrigerator is fresher than I had in the cellar!

Lifestyle Proposaler: Rongsheng's hot password

In 2025, Rongsheng interpreted the concept of "not only fresh" with two heavyweight products, just like the star players of each team in the Club World Cup, attracting everyone's attention with his outstanding performance.

506 Zhishen Double-Clean Max, the i-Smell Intelligent Double-Clean Max technology equipped with this refrigerator is like a "goal god" on the football field. It monitors the state of the food in real time through the odor sensor. Once a corrupt atmosphere is detected, high concentrations of negative ions will be released for purification, reaching a sterilization rate of 99.9999%. For a multi-guest family, the independent dual evaporator design can avoid durian and cake scent, while the ultra-thin embedded design can perfectly integrate into the modern kitchen, achieving the aesthetic effect of "no protruding on the front and no gaps on the sides". It is not only a refrigerator, but also a guardian of family health and quality of life, bringing users a comprehensive and high-quality experience.

505/515 sugar cube series, in response to young consumers' demand for home integration, sugar cube series uses a 598mm ultra-thin body to achieve "no convex, no concave, true flat embedding". With star trace track-changing hinges, the door can be easily opened even if it is close to the wall. Its IDP dual net 2.0 technology also achieves a sterilization rate of 99.999% in the freezer, solving the pain point of the sterilization rate of traditional refrigerator freezer less than 60%. In addition, the APP’s intelligent linkage function can generate a purchase list, allowing young people to bid farewell to the “refrigerator assassin” and truly realize a “refined and lazy” life. This product accurately hits the hearts of young users, like a fast horse winger on the football field, breaking through the market defense with speed and skills and becoming the favorite choice for young families.

Written at the end:

When the Club World Cup war is igniting around the world, Rongsheng is radiating the influence of China's intelligent manufacturing to five continents with the attitude of "let the world raise freshness". From the European Cup's "Inverted Gold Hook" marketing breaks the circle to the in-depth technical display of the Club World Cup, Rongsheng uses sports language to tell the story of Chinese brand, making the concept of "healthy and freshness" a common pursuit of consumers around the world. Behind this is Rongsheng's ultimate pursuit of quality - just as football players need day after day training, Rongsheng's technical breakthrough has been verified hundreds of experiments, and each product carries a promise for users' health.

Rongsheng took 42 years to complete the triple jump from "durable" to "applicable" to "leading". This is not only a brand's evolutionary history, but also a microcosm of China's home appliance industry from following to leading. When the final whistle of the Club World Cup sounded, Rongsheng left not only the advertisements on the sidelines, but also the promise to consumers around the world: to raise freshness, not only to keep freshness, but also to respect life and protect health. This is perhaps the most touching story of Rongsheng Refrigerator in sports marketing, and it is also the secret to its continued shining in the global market.